First is a perfume launched in 1976 by Van Cleef & Arpels with notes of hyacinth, rose, jasmine, amber and sandalwood. Jean-Claude Ellena is the perfumer, and Jacques Llorente designed the perfume bottle. It was Princess Diana's favourite perfume, and her son Harry brought the scent to his therapy sessions following her tragic death.. Launched by the design house of Van Cleef & Arpels in 1976 FIRST is classified as a luxurious gentle floral fragrance. This feminine scent possesses a blend of floral black currant jasmine narcissus sandalwood and vanilla. It is recommended for romantic wear.

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First became the first in many ways. It was the first fragrance for Van Cleef & Arpels, and Van Cleef & Arpels was the first jewelry brand to launch its own fragrance. (Emeraude doesn't count, as Coty had nothing to do with jewelry.) In 1976, this brand from Parisian Place Vendôme turned 70 years old, so it was a jubilee project.. Alfred Van Cleef partnered with Estelle's brothers to open the first Van Cleef & Arpels boutique at 22 Place Vendôme, a center of Parisian elegance. The Maison has never moved from that legendary address. 1906 Creation of the Varuna Boat. One of the first orders placed with the Maison was a scale model of the Varuna Yacht..