The fundamental differences between customer and consumer, in marketing are described below: The person who buys the goods or services from a seller is known as the Customer. The person who uses the goods or services is known as a Consumer. The customer is also known as buyer or client whereas the Consumer is the ultimate user of the goods.. The main difference between customer and consumer is that the customer is the person who buys or purchases the products or the services while the consumer is the person who uses the products or the services. The two terms customer and consumer are essential terms in the economic ideology of Consumerism. Consumerism in brief means the 'a.

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There are differences between the two, even if, in most cases, it's subtle. A customer is someone who purchases a good or service to fulfill their needs. A consumer, on the other hand, is a person who ultimately consumes a good or service. Therefore, a customer who purchases a good is often the consumer, but not always.. Another key difference between a customer and a consumer involves their demographics. While a customer is typically a single person, or a company operating as a trade customer, a consumer might be anybody. For instance, consumers might be individuals, a company, a family or a specific demographic of people.